Solana memecoin Water has added football icon Lionel Messi to its list of marketing achievements.
Argentina captain and FC Barcelona legend Lionel Messi has promoted the Solana memecoin Water (WATER) project on his Instagram account to his 504 million followers. The story was retweeted by Water’s Instagram page, and a spokesperson for the project confirmed Messi’s endorsement of the project as an official representative.
CoinGecko data showed that WATER jumped by around 60% after the post, but gains have since fallen to just 4.5%. According to DEX Screener, the token was launched two weeks ago and currently has a market cap of $73.6 million with a daily trading volume of over $105 million.
Celebrities and meme coins have become a common pair in today’s meme ecosystem, with everyone from music artists to professional fighters dabbling in the space.
Water is looking to set itself apart from other companies by promising to fund charities and global research organizations. The Solana-based water project is also the first to publicly announce a tie-up with a megastar like Messi, having raised an estimated $42 million in SOL during its pre-sale.
Vitalik Buterin, the creator of Ethereum, had previously called for better meme projects with social good as the ultimate goal.