Sebastien Borget, co-founder of Sandbox, gets stopped for occasional photos at cryptocurrency conferences, and he also has his own memecoin, but he’s not too keen on being labeled an influencer.
“I don’t consider myself a crypto influencer, and I try to stay very humble and grounded at the end of the day,” Burgett told Hall of Flame.
However, if you take a selfie with him and post it on
While most meme coins have little value, SEB is a social token that is literally worthless.
“It’s still worth zero… because I don’t plan to list it on the stock exchange, sell it, etc.,” Burgett says.
While Hollywood celebrities can’t get enough of collecting memes for money, Burgett’s work is all about community engagement.
“If someone else is willing to pay money for it, I don’t really know what they’re going to get out of it, but, like, it’s not really meant to be monetized,” he adds.
However, he often toys with the idea of using the token – now with over 50,000 holders – for charity or some type of charity in the future.
Burgett credits most of his followers to the emergence of The Sandbox, a virtual world on Ethereum where users can create, own, and sell Their gaming experiences using SANDplatform utility icon.
How did Seb Borget build his X following?
Borget has 141,200 followers
“I build it organically, you know, like I’m not chasing attention,” Burgett says.
Burgett says his biggest spike in followers came in 2021 and 2022, when The Sandbox was exploding during a crypto gaming bull run and Facebook’s rebranding to Meta had the media obsessed with the shift.
This created a domino effect, where anyone and everyone who was seen as a leader in the field followed the rules.
His follower count continues to grow as he stays active in The Sandbox community and with social token holders – but he doubts he’ll reach one million any time soon.
“I think my profile will go up a little in followers, but I’m a long way from ‘too many,’ like crypto leaders,” he says.
What content does Seb Burgett produce?
Burgett may not be a fan of the word “influencer,” but from his posts about The Sandbox, his updates on global speaking gigs and his relentless advocacy for Web3, he is quite the influencer.
Read also
Features
Why VR needs blockchain: economics, permanence, and scarcity
Features
Is Bitcoin a debt? If not, it could be soon
“I only post about The Sandbox, our community, and content created by creators and the community,” Burgett says.
There’s a mix of stuff, from educational posts to quick behind-the-scenes clips of his fast-paced life as a globe-trotting cryptocurrency gaming executive.
“I think the core of my following still looks like the creators who interact most with the Sandbox platform, and who also want me to follow what they’re doing.”
As for who he enjoys following, he’s mostly interested in content from projects he’s interested in and the people involved in them.
“I try to follow projects that interest me or the artist from whom I collect digital art and non-fungible tokens (NFTs), so I have also gradually built a social media network in this sector,” he says.
Seb Burgett predictions?
Like many in the cryptocurrency community, Burgett expects retail consumers to return to the crypto space, but he’s not entirely sure when that will happen.
“For now, we are still waiting for a portion of retail/consumers to return to crypto,” Burgett says.
“I think so very much, after the strong institutional money being put into the crypto space,” he adds.
When it comes to the next crypto gaming bull market — which typically lags other crypto sectors — Burgett says that after people make “enough profit” from the next bull run, some of that money will naturally flow into gaming — and that’s when the gaming bull market really takes off.
Subscribe
The most engaging reads on blockchain. It is delivered once a week.
Ciaran Lyons
Ciaran Lyons is a writer at Cointelegraph who covers the cryptocurrency markets and conducts interviews within the digital asset industry. He has a background in mainstream media and has previously worked in Australian broadcast journalism, including roles in national radio and television. Prior to joining Cointelegraph, Lyons was involved in media projects across news, documentary and entertainment formats. It holds Solana, Ski Mask Dog, and AI Rig Complex above Cointelegraph’s $1,000 disclosure threshold.